I looked around a bit more about db's and realized that the db scale is not linear, it's actually logrithmic. That means, 70db is actually twice as loud as 60db. That pretty well explains why 70db is way to loud.
This is a great chart... however keep in mind that while sources are MEASURED DIRECTLY, they are evaluated assuming they will be heard FROM A DISTANCE, not directly into the ear. So watch out! I'd imagine the true damage starts at about 70 or 80 when the driver is sitting right in your ear.
Source Measurements
0db - Threashold of human hearing, 1/16 as loud
10db - Music can be interpreted, 1/8 as loud
20db - Bird Songs, 1/4 as loud
30db - Average recording studio, soft music, 1/2 as loud
40db - Arbitrary Base Reference Level
50db - Speech Interfearence, 2x as loud
60db - Intrusive, 4x as loud
70db - Telephone use difficult, 8x as loud
80db - Causes Pain, 16 times as loud
85-90db - Permenant Hearing Damage, 32x as loud
100db - Jet takeoff @ 500m, Diesel truck, jackhammer, 64x
105db - Helicopter, power mower
110db - Typical night club, unsilenced motorcycle @ 7m, 128x
120db - Propeller aircraft, 256x
130db - Military jet, Air raid siren, 512x
110-130db - Rock Concert!, 128-512x
140db - Gun Shot
180db - Rocket Launching
So obviously setting your headphones, which point directly into your ear, at 4x the Base Level, is going to be a bad idea. It looks like 30 to 40db is the most modest starting point, given that's how most music is actually recorded for anyway.
A second point of interest which this chart obscures, is The Equal Loudness Contours. These reveal the average human hearing sensitivity at frequencies in the human hearing range over various listening volumes. It turns out that the human ears are much more sensitive to the high and low frequencies at high volumes than at low volumes. That's why when people go deff from hearing loud noises, they loose the high and low frequencies first. That's a bummer since it's the highs and lows that give music it's punch in the first place. This also explains why music sounds more punchy when its loud, and why recording studios mix the music at low levels.
Lastly, getting back to headphones, I often not when people here review cans they note that they're good but too bright and/or the bass is too much. Perhapse because most of these cans are designed for use in recording studios, where the standard practice is to use them around the Arbitrary Base Reference Level. Right? So if the cans sound to harsh maybe that's because we're all driving them way too loud!!