>> ....the iPod couldn't possibly convince anyone to get a new computer...
Sure it could. But it would have to be the right kind of person... Someone with plenty of disposable income.
It couls also be the hypothetical "straw" that breaks the camel's back... i.e., someone who's been thinking about getting a Mac for whatever reason, and now the fact that the iPod works (currently) only with Macs is the clincher.
But such a market is small, and Apple knows that.
Anyone have any idea what the single most profitable device in Sony's history is? Hints:
It's not something from their home stereo/AV receiver line.
It's not a camcorder.
Or a VCR.
It's not a headphone.
It's not a speaker.
It's not the venerable Sony Walkman -- which they sold millions of in the 1980s, and revolutionized personal audio.
It's not the Sony discman.
It's not any of their cool tiny laptop computers.
It's not any of their Trinitron televisions, easily the best television tube sold for the entire 17 years that their patent was in effect from the 1970s -- 1990s.
It's not a CD -- No, not even the Titanic soundtrack, which sold a bajillion copies in 1997 and 1998 and is the biggest-selling classical music CD of all time.
Have you guessed yet?
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It's the Playstation. They've made more money off the Playstation than any other single device they've ever sold. The point of this story is to show that a company shouldn't assume that only their core markets are/will be profitable. Remember that when the Playstation originally came out, it was kind of a side market for Sony. They were selling music, musical equipment, and video gear as their core markets. Game consoles didn't really mean much to them, and when the Playstation was first introduced, it was expected to lose out to the Sega and Nintendo consoles introduced at the same time.
That's a lesson for Apple (and for chych, I guess
). They could end up making far more money on the iPod than on any of their computers, so limiting the market for the iPod to Macs only would be crazy.
Russ "The Peripatetic Audiophile"