I am not one of the wealthiest people here on Head-fi, but I have long appreciated that, in any walk of life, you get what you pay for - high quality costs more money to make than low quality.
Consequently, I would rather save my money for a high quality player than just buy the cheapest player because it is cheap.
If Fiio engineered 2 DAPs to have EXACTLY the same performance and SQ, but one used more expensive miniaturised components, in order to make the DAP much smaller and lighter, then I would be willing to pay the extra cost to buy the DAP that was smaller and lighter.
What p1$$es me off is companies like iRiver who (IMO) greedily charge massive profit margins and disrespectfully treat their customers like cash-cows.
Fiio and iBasso create products that are fairly-priced and offer excellent bang-for-the-buck.
As long as the X7 is fairly-priced and offers excellent bang-for-the-buck, I don't mind if it is expensive, as long as the quality of the circuit, components, screen, performance and SQ justify the price being asked for the DAP.
If you can prove to me that a $1300 DAP contains components that justify that price, and performs better than $1000 DAPs, then I will be willing to save my money and buy your $1300 DAP, but I will definitely not buy an expensive DAP just because it looks flash and has a pretentious marketing campaign.
James, you (and iBasso) have earned the trust and respect of many of us, here on Head-fi, for being honest in the way you price your products. If you remember to keep this good business ethos and respect for your customers, I am confident that you will be successful with an expensive player.