I created an account to give my opinion here, a friend of mine just bought the ath m50's and we switched headphones for two days.
There are definitly pro's and con's for both of them.
The audio technica's cable is longer and not detachable and it's got a pretty big cable on it, I primarily use it on my laptop, so it bothered me that such a long cable is hanging there. If you are planning on walking around with your headphones or mobility, the v-moda is clearly the winner. It also comes in a nice and tight case while you have a bag to put the the m50's in and it wasn't that easy. The casing of the m100 also provides easy storage for cables.
As for the fit, the ath is the winner for me, I have big ears, so the ath fits way better than the v-moda's, it also weighs less, so if you want to use it for a very long time it might be an important reason to buy the ath's. It doesn't really matter for me, I don't get warm ears or the weight doesn't affect me that much, so it's a minor point for me.
Then about the sound quality, the bass in the v-moda is more prominent, but I really like the bass in the v-moda, it's so clear, not at all over the top for me, it's just incredible to hear a bass that good in a headphone. The ath is nowhere near the v-moda as sound quality goes, the sound is so much richer on every level for me, the sound in the v-moda was just astounding to me, best headphone I ever had on my head.
I ordered the ath on Amazon and canceled my order once I saw the review of innerfidelity and bought the v-moda instead and now I'm sure that was the right choice, the v-moda is absolutely great.