I think we should really be concentrated on the performance/sporting event rather than what headphones they use!? I'm a hypocrite though. At the Superbowl XL pregame show, many of the performers used custom IEMs. On the TV show Top Gear, the presenters also use custom IEMs.
Men's half pipe I saw someone on the USA team (not Red Tomato, but another guy that placed I think) with white cords, then he took his black nano out to change songs just before this final run. Now THAT would make a great commerical for Apple.
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