Justin - I think it's wise to be small and "made to order". There are two modern successful models of business and they tend to be at opposite ends of the spectrum - small, design and quality driven businesses that create unique and exceptional products and enormous, mass produced, design and quality driven businesses (Apple, for example). Where people often get into trouble is the middle ground where they don't have the economy of scale, the capital or the staff to succeed. Typically they also have poorly designed products of questionable quality. Businesses fail constantly in this zone.
I ordered my BHSE knowing that this was more a business driven by one individual concerned with technology, design, quality, art and passion. Take your time. Get it right.
Stick to the plan. It works.