16:00, aliexpress okay but recommend CAD to build unique identity
19:00, engaging community is best feedback and is advertising
24:00, dont ignore bad reviews - try and help them
26:00, re-invest, scissors to cri-cut, etc., bought a commerical building for $120k
27:00, video of their workshop, spent 120k and 220k on machines
29:00, zach collects wood and mentioned paying $20k for some fancy maple
29:30, history of measurement rigs, $150k in measurement gear over time
32:00, cheap diy measurement rig is great for at home modding but not great for industry standard reference sharing
34:00, slight dig at amir (asr)
34:30, you cant make headphones directed at just one audience because limits customers (eg sbaf vs asr)
36:50, only way to combat negative pr is to help customers and refine product
39:30, biggest single obstacle? (early days of company requires a lot of hard work and hustling but you rely on your passion to get through, and opportunity, talent, luck!)(~2017-2021)
44:00, 5-10year outlook for zmf? Be more malleable to adjust to market demands, fill out portfolio for more customers, grow towards serving audiophiles and pros, and would like to have custom options for customers as well in-stock standard items
45:30, zach likes lighter colored woods
47:00, photos of workspaces over time (workshop takes over home)
51:00, how to staff
52:00, read business books, eg “Traction”
52:30, accounting
56:30, caldera-closed so hard to tune, first time zach worked with an engineer to help tune which was informing
57:20, tuning and measurements and correlating your subjectives (and we’re all different)
1:00:00, how to get consistent quality in build