This program is across North America, I've noticed. Here, in Canada the Price has been lowered by $1000 and $300 on the new Utopia and Elear respectively, until the end of September. Focal is requesting a trade in of a working Headphone that will be donated to charity. Good intentions! My question now is, does this foreshadow a V2 of both of these phones? I'm in the market for a pair of Utopia's and this may affect the resale prices of used ones.