well, they need to compete with piracy
here's my future for you:
services like rhapsody replacing ipods in the next few years on cellphones; once 3G gets going and wimax gets started, we'll have the bandwidth to stream, prices just need to come down
a service like rhapsody, search and stream any song ever, no need to download ****loads on your hdd, i think that'll be the future for portable audio in the mainstream; and i tend to think for home audio as well, as prices come down, online services' libraries get bigger, interfaces easier
prices are still too high now, 3G is expensive and spotty, wimax is just coming on the horizon; and no one is doing a service like this, but mark my words, it's the next thing in audio
if apple built an "ipod" or "iphone" or whatever with a service like this, hell, use their itunes repositories and just stream music, hell, that'd do it; in fact, that's what they should ****ing do; scrap the macbook AIR and do that, people would go ape**** for it; any song or audiobook or lecture or whatever you want anytime you want it, that's good stuff, 3G is fast enough for 128kbps