It doesn't answer the question though (and I'm not a Finn, just married to one). I still don't understand the risk although the system might be different in the US than here. I never used it back home. I don't understand the need to be "bonded." I can't send a check because checks became obsolete here some 20 or 30 years ago. Likewise money orders aren't accepted here because bank transfer made that obsolete with the advent of the first PCs.
I can't speak for the US, and I'd like more information about why someone needs to be "bonded" or why you even need a higher level of trust. How it works here is simple: from the buyer's point-of-view, if you don't receive the item, you don't pay for it. From the seller's point-of-view, if the buyer backs out, the item is sent back. It's true you loose out on the cost of shipping but in terms of business they account for that in the cost of the item.
There are a lot of online stores here that really take their sweet time processing an order. I once ordered a bluetooth mouse, and they never contacted me or anything, just sent out the order half a year later. Do you think I paid for it? Hell no. That's not a unique story. I guess there are a lot of people in Finland who think it's easy to run an online store and don't pay much mind to things like current inventory or timely customer service. In fact, in my 10 years here, I'd say that in e-commerce, timely customer service and accurate inventory are new ideas. The bigger sites seem to be big because they deserve it and understand how this works, it's the smaller sites you have to be sure to use COD with because who knows when or if you'll ever get anything sent to you.
I've had one buyer back out on me on buying a PDA at a local version of ebay. He was all jazzed about it, and then it got to to his local post office, and when we kindly asked if he was going to pick it up, he said, "SORRY!" , and then we had to wait two weeks to get it back.
When it works out, the buyer pays the post office, who has your bank account number linked to the package, and you automatically get paid.
Other than the time involved if the buyer backs out, and the out-of-pocket cost of shipping (which could be factored into the price if you're clever), it's a good way for neither party to loose out.
Does it work differently in the US?