The fact is that after a number of heated discussions, I've realized that most Bose Bashers have never really spent any real amount of time. there are some previous owners, that don't like them, but hey ho, thems the breaks.
My opinion is that they're O.K. and when I mean O.K. I mean that I only like the AE and OE headphones. The IE's wouldn't stay in my ears long enough for me to form an opinion. As for the QC's, I don't do noise cancelling headphones!
The thing is, that in terms of size I still feel there's nothing to take on the OE's. regardless of the comments of being overpriced, I've yet to hear an alternative for the OE, in terms of size and performance. The Sennheiser HD25-1 (not a big pair of headphones) are huge next to the OE's.
the main thing is do (or your friend) enjoy the sound.
As for the marketing thing, it seems that they are marketed more aggressively in the States than here in the UK..... but that's by the by..... Bose is a business not a charity. People scream about Bose action instead of focusing on other audiophile companies inaction.
Sure I'd like to see more AKG, Ultrasone etc, etc products in the shops and less Sennheiser products, but that hardly Sennheiser's fault.
good luck.