ouch, I'm glad I ordered before they hiked the price!
I'll have one on Friday.
The thing you have to remember is that, yes there likely are and will be better cards out if you're purely looking for sound quality, but there's a segment of us who are hardcore gamers, were gamers long before we 'discovered' hi-fi and our computers primary function (aside from getting work done) is gaming. So, if you want the best gaming performance then you had to buy a creative X-Fi card, which is OK at best. The Elite Pro actually isn't that bad, but is pretty spendy. This card should easily be better than the X-Fi cards, cost less than the Elite Pro, and still offer the great gaming performance plus some other things that Creative screwed up. So, from that perspective it's a great card and is sure to sell. I know I'm not the only gamer who is excited about the card.
for a casual gamer, or someone who wants to watch movies or listen to music I can understand why you wouldn't be too excited about it though