Depends how much surface area you are trying to cover. Also what paint you are looking to apply?
I've done some backpanels recently with paint from cans. Its not that hard to get a resonable finish.
In the UK the paint/primer/lacquer is roughly $7-8 a can, once you factor in some sandpaper etc its going to cost you 40-50 bux for a small amp case.
Prep is the key, make sure the surface is flat and unscarred. Lay down a few coats of primer, sand it, few more coats, sand it. Then apply colour and clear!
You need a warm dry place to do this and some level of patience. For eg I was almost done and put a little too much clear on, got a run and had to start again. Lost a day!
If you are doing a 19" rackmount or something I'd be tempted to pick a popular colour, do the prep myself and give it the primer. Then take it to the auto body shop for the final layers. If they have the paint there it should be cheap and fast.