Good afternoon. I owned the Shure SRH1540 headphones for a week. I listened to them all week and have fun. But why I decided to wear headphones Audio Technica ATH-MSR7? All my impressions of the Shure SRH1540 crumbled to smithereens. Audio-Technica ATH-MSR7 sent me a knockdown with a left hook. When I used to listen to the Audio-Technica ATH-MSR7, to be honest I was all arranged. But, as always, I want something new, especially yielding to euphoria after reading the positive reviews of others. So I went in exploration of new experiences from other headphones. Thus, after some search, I settled on Shure SRH1540 headphones. I listened to them for a week and was happy as an elephant. But when I wore headphones Audio-Technica ATH-MSR7 they blew my mind. Audio-Technica ATH-MSR7 is like a dog that hadn't seen the host, and met him with a storm of emotions. Licking, jumping, barking with joy. Audio-Technica ATH-MSR7 as husky, but the Shure SRH1540 is an English bulldog. Audio-Technica ATH-MSR7 gave me emotions which I missed with the Shure SRH1540. Not to Shure SRH1540 I was all arranged. It is the best comfort, awesome concert stage, great sounding strings and vocals and of course a powerful subbass. Although to be honest, in some compositions, this subbass began to tire and started to hurt my ears. Well, when I returned to Audio-Technica ATH-MSR7, it was returned to me cheerful, emotional middle, which was lacking in the Shure SRH1540. Yes Audio-Technica ATH-MSR7 bass is not as powerful aftertaste of subbass as to Shure SRH1540. For Audio-Technica ATH-MSR7 he's biting, solid, groovy, articular and growling like a lion. Yes, it is not so powerful and deep, but it is present. For Audio-Technica ATH-MSR7 sounds good especially the contrabass, it downright makes my heart beat faster. And of course the piano is amazing. Especially the difference for the better Audio-Technica ATH-MSR7 compared to Shure SRH1540 impact in the audition songs: soundtrack Thomas Newman - Green Mile the track That's The Deal, Will Gregory - Serengeti track Elephant Song, and of course John Mellencamp - Paper In Fire. Audio-Technica ATH-MSR7 and John Mellencamp instinctively forced my feet to move in time to the music and to dance. Yes Shure SRH1540 ideal for long listening to music, head they do not get tired, a little tired of subbas. And if I'm not wearing Audio-Technica ATH-MSR7, maybe Shure SRH1540 remained my only headphone for the rest of my life. But the Audio-Technica ATH-MSR7 made Shure SRH1540 will return back to the store. Audio-Technica ATH-MSR7 is a traveling circus tent that has arrived in your small town, this is a wish fair that has returned to your childhood, this is St. Patrick's Day, this is the Indian Holi festival of colors, this is the Mardi Gras festival. You can list for a long time who gets the same emotions from Audio-Technica ATH-MSR7 for sure I will understand. Now I'm sitting and thinking, will I find the same sounding headphones as the Audio-Technica ATH-MSR7? Or from good, do not seek good? Search is ongoing or buy an additional pair of Audio-Technica ATH-MSR7? Please advise sounding headphones like Audio-Technica ATH-MSR7. I am sincerely grateful to everyone.