I actually own both the X3i and the ATH-CK7, so I'll try to provide an idea of how the two compare.
I find the X3i to have less extension and detail in the high range in comparison to the CK7. The CK7 has an almost absurd amount of detail in the high range, providing a very clear and crisp sound in that part of the spectrum. Although, I'd suggest refraining from putting the treble too high with the CK7s, if not for the amplification of sibilance, then the possible ringing in your ears you'll have after listening for an extended period of time.
In terms of bass, the X3i has plenty and provides a good amount of impact without overpowering the high range. This is definitely one of their best qualities in my opinion, but you have to be sure that the buds are far enough in your canal to achieve sufficient isolation for optimum bass.
In this respect, the X3i has better isolation than the CK7 by far, because it simply can be positioned further into the canal without any compromise in comfort. The CK7 however, is bulky, and can be difficult to position just right. It tends to feel like there is a gap between my canal and the buds, but I think this is more of a figment of my perception, because when I tug on the bud, it feels tight. Suffice to say, more outside noise bleeds through with the CK7 than the X3i. One interesting thing to note though, is that the CK7 seems to sound louder than the X3i in spite of less isolation. I usually listen to the CK7s at 2dB less than with the X3i.
This is not to say the CK7 does not have a disadvantage in the low end, it just doesn't have quite as much bass. The impact is still very good, and is not drowned out by the highs, but the X3i's are more likely better suited for the bassheads than the CK7.
Overall, I'd say the CK7 has much better detail overall, and although provides isolation, draws attention to the subtleties of the music you might not otherwise perceive with lesser headphones. I feel that the X3i's are a more fun-sounding pair of headphones however, with that extra punch in the bass, but really, having both is the best of both worlds for two pairs of headphones <$150 in total. I find it really depends on your mood and your setting. I like the CK7s better for listening at home, while the X3i's for riding public transport.