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- Feb 11, 2008
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Summary:
Astell&Kern did a great job creating such a DAP more or less comparable to the one, which was once TOTL, at this price point.
Thankyou for sharing your comparisons.
I must say, however, that iRiver haven't achieved anything new or clever in creating a DAP nearly comparable to the AK240, for less money - there are competitors who are achieving much the same thing. I am in absolutely no doubt that the AK70 Mkii could've been made to sound 100% as capable as the AK240 - the difference in price of the audio circuitry components will be quite trivial, in each of these DAPs.
In releasing the AK70 Mkii, all iRiver have done is re-use much of the (outrageously-overpriced) AK240 design principles and componentry and reduced their (and their dealers') profit margins - something they could have done all along, but, until recently, chose not to do.
I'm pleased to see iRiver behaving in a more socially-responsible manner, in recent months, but it's not an 'accomplishment' to reduce the price of their DAPs - it's nothing more than a change of marketing strategy.
As someone who's been vocal in my criticism of their marketing strategy, in previous years, I am just as pleased as anyone else to see them releasing DAPs in the $500-$1000 sector - so much so, that the AK70ii is the first ever DAP from iRiver that I might actually consider purchasing, at some point, and I don't say that lightly, as I've viewed their corporate greed with disdain, this past few years.
Let's just call a spade a spade: iRiver make some really nice, and generally well-engineered, DAPs. Their pricing, however, is, and always has been, largely a matter of how greedy they and their dealers choose to be, for each model. They don't deserve a pat on the back for being less greedy; just a nod of acknowledgment.
Whether the recent change in marketing strategy was self-motivated, or whether their hand was forced by the ever-improving quality of competitors' products in the $500-$1000 sector is something one would need to ask an iRiver employee, but each of us will have our own guess about this.