Nice. Post it here when it's done.
I've been toying with the idea too, but for a high reliability/low maintenance air cooling rig. But like...really massive air cooling (just not as massive as today's graphics cards) plus tunnel airflow.
9-slot XL ATX size chassis with regular slot config (in case I might use it normally later on) but it has to be very wide so I can use a "vertical" mount GPU converter pushed down towards the 9th slot and I'll mount a large CPU air cooler on the GPU; chassis will be vertically oriented with Fractal 180mm x 38mm fans blowing upward. PSU will be on the bottom compartment almost completely sealed off save for some cable routing at the front of the case, then have a 2in gap between that bottom chamber and the upper chamber with the computer. SSDs mounted just above teh intake fans getting the cool air first, then the CPU cooler and the CPU cooler on the GPU are oriented so all the air goes from the bottom intake straight up without the need to have any fan cranked to change the airflow direction or cram air below conventional GPU cooler intakes. There will effectively be two air tunnels so the CPU and GPU cores don't share hot air to the other. If the room exhaust intake was directly above it I'll build some sort of cabinet around it that's essentially a chimney going up to the exhaust so not only does it not recycle air, it also don't pump hot air into the room.
Then the Monsterlabo The Beast happened and I'm wondering if I should just go with that one but like, add fans.
Sounds like you have the right idea with your build. Some of the CPU and GPU air coolers are almost as effective as liquid cooling in some cases. They are also a lot more compact, don't cost as much and won't weigh as much as a refrigerator LOL There are good arguments taking this path. Maximize the convection cooling bringing the cool air on from the bottom and exhausting out the top. Since most of the cooling is done by the fans acting directly on the heatsink, after that all you need to do is scavenge the hot air out of the enclosure. With an air-cooled system, it also helps to have turbulent air blowing over the PCB to provide additional cooling over the entire surface area of the PCB which can act as its own heatsink. Turbulent air washing all around the components make a huge difference over linear airflow in a convection cooled system.
I watched a YouTube vid on the Monsterlabo Beast chassis

I think if you're after a fanless system that may be a good choice but there are a number of compromises taking this route with regard to packaging, access to the boards and the limits of how much heat can be removed from the electronics. I think you will have better options sourcing a chassis and cooling components elsewhere. I would start with finding the right case first and work from there (the bigger the better if you have the space)
Yea know. I just could have bought an off-the-shelf case, stuck a motherboard, GPU and a PSU and end-up with pretty much what I have now
........but what is the fun in that? If not, I would probably be sitting in front of a TV watching some mindless program to entertain myself
For me nothing beats working on a project, doing your homework, selecting components, solving problems and building your own system rather than just buying an off-the-shelf computer and sticking the box under your desk. In the end you'll have something your very proud of and will enjoy it for years. And what you'll have is way better than what you can buy out of a box store. OEM's cut a lot of corners to reduce costs with lots of compromises made along the way.
What I like about liquid cooling is there is no better way to transfer heat out of the system, the fans can be throttled back making the system almost virtually silent and there is the "cool factor" but that's just me.
In my line of work convection cooling with no fans is the most desirable, followed by forced which is seen as a necessary evil due to the noise they produce if you have enough of them. A water-cooled system means you are "desperate" to shed heat and its almost "non-existent" to see a liquid cooled system in the commercial and defense industry due to cost, weigh, complication, reliability and hazards associated with the potential of dousing the enclose with water which will result in the total loss of the equipment. I have seen TEC's (Thermal Electric Coolers) used to accurately control the heat of a component. They are incredible devices and can super cool a device well below ambient but that will cause condensation issues leading to shorting out the electronics. Some guys install them between the heat sink and the CPU but I think that is very risky due to the condensation issue and if the TEC fails will fry the CPU in an instant! Not only that but the general rule with TEC's is they will consume as much power as they dissipate in heat energy, meaning to transfer 200 watts of heat energy will require another 200 watts effectively doubling the power consumption.
Love to hear more details what you're planning on doing