[The Monkey]

Opinion as fact seems to dominate these days. However, contrary to what most seem to believe, a marketer and its affiliates/agents can't just make any claim about their products without having a shred of evidence or some rational basis to back up such claims. I think we should be doing a better job of holding this industry (both headphone and audio generally) to these standards.

Perhaps the following link will be of some help: Frequently Asked Advertising Questions: A Guide for Small Business

Perhaps not.

 

[etiolate]

I've had similar thoughts... That's what tech specs are supposed to help with. Unfortunately those can be skewed as well, depending on any number of factors. Every company does this though, try to find any two similar spec sheets from two different companies. It's impossible.

 

[The Monkey]

Agreed, the substantiation comes in varying degrees of, er, substance.

As the saying goes, lies, damn lies, and statistics. But to at least make an attempt to establish a basis for a claim in an advertisement or a review is a good goal.

 

[dishkyun]

Brings back some memories...