So this is Sandisk's marketing strategy for their players, I understand? Do these strategies, where companies insult their competitors' customers, actually work? For example, for years I had no negative feelings towards Apple computers, even though I used PCs myself. But then came the recent "Apple with Intel CPU" spot, where Apple told me that Intel CPUs need to be freed from slavedrivers like me, who force their machines to do boring, stupid jobs. Thanks for that, Apple sure won't see any of my money. And now Sandisk wants to get more customers by telling Ipod users that they are mindless followers and sheep? Good luck with that. I don't even own an Ipod, but after reading this I would feel bad buying a Sandisk player.