LuckyNat
500+ Head-Fier
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My point exactly. It was PCM and still is PCM but they feel the need to call it something else to disassociate. It's a marketing thing. We have here on this board, folks talking about the goodness of DXD over PCM. My post was to take it out of the realm of whose fault it is to know and give some info.
Hmm.... not really! Not consumer marketing anyway.
It was never intended as a format for consumer use when it was coined. It was intended for studio use. Any marketing there was aimed at studio engineers but that's all.
It is singled out and given it's own name because, to convert well to DSD you need it to be a multiple of 44.1Khz - most of the other multiples of 44.1khz are ignored (88.1, 176.2) and instead people have favoured multiples of 48khz: 96, 192, 384. And it must be specifically 24 bit.
Giving 24bit/352.4khz the specific name DXD shows that it is the specific one used for seamless conversion to DSD. It then allows the manufacturer of studio equipment to have a one-glance indication of whether the hardware provides this specific PCM rate for DSD conversion. That one glance indication is simply the DXD logo and, yes, Merging Technologies used the logo to show the world they were the only people providing the equipment to do this for a little while. If that's the marketing you're against then fair enough..
As I say, the only marketing intended with the creation of the DXD symbol and term is purely for the studio engineers back in 2003 or so (who are less swayed by this sort of thing anyway). Any cynicism aimed at that symbol today is completely mis-placed and is trying to re-write history.
Sadly I see bloggers, professional audiophile cynics, quite openly state that they were ignorant of the format until very recently and feel agreaved that some mis-placed perception of marketing tricks was what fooled them. Really though it was just their ignorance because they're not interested in the studio side of things (excusable ignorance because it's pretty geeky to know).
If anyone is mis-representing DXD now though, that is entirely the fault of dealers and sellers and not Merging Technologies fault.