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Originally Posted by Mercuttio /img/forum/go_quote.gif
See, the problem here is that the email essentially comes down to a threat in the end.
Bose knows that plenty of people know their products for what they are and hate them. But they occupy an interesting position in the market: it's actually cheaper for them to pick up a new customer at this point than keep an old one. The ad money's spent, everyone thinks they're the bomb, every 20 seconds they'll sell another pair regardless.
Guilting a company like Bose into doing anything just doesn't work well. The last thing they want is a precedent set that they'll repair or go outside of their warranty.
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and this is the very 1990's thinking that's killing american companies right and left
as an industry, american CE got away from caring what customers thought, and basically decided it could charge whatever it wanted, whenever it wanted, and nobody could do a thing, because the marketing was good and even 5000 pissed off customers couldn't make a dent
look at CompUSA and Circuit City as the best examples, these two were pros at the "crap customer service" game, brushing off customers and overcharging for everything, now they're both gone
also look at Dell's re-organization and re-imaging over the last year or two, around 2005-2006 they lost their sales leader position and were looking at losses by the end of the decade, purely due to blowing off customers and selling products with less than stellar QC, they've since rehashed and re-imaged, HP has been dealing with the same issue (in amongst many, many other things)
I get the point that a single customer means very little in the scale of these companies, however at the same time, the CE retail industry is really starting to feel the result of poor customer service and overcharging
now, do I believe this will ever befall Bose? doubtful, its hard to kill something that has a cult of personality like that (its been tried a few times with Apple and more directly Steve Jobs, each time it just comes back bigger), but at least theres hope