Picked up the X4 after an extended comparison at Bic Camera with the X3/X4. I was actually quite prepared to get the cheaper X3, and enjoyed them quite a bit! However...
There seems to be some criticism of the X4, that either it is too bass-heavy, or that the mid-range is grainy.
First of all, both the X3 and X4 have excellent bass. The X4 definitely has a bit more extension (reaches lower and has more impact) though I do not find them unbalanced, and the X3 has more than adequate bass. In this area I did not find too much difference.
The mid-range is where the X3/X4 clearly differentiated themselves, and why I purchased the latter. The X3 are LIQUID SMOOTH, with a very nice presentation and were quite pleasurable to listen to. But the mids, though smooth are definitely recessed.
Slipping on the X4, they have a rawer edge and the mids are much more upfront. There is a slightly "grainy" or "rawness" to the mids/upper trebles that gives them a bit more aggressive and "live" sound. As a result they definitely sound a bit warmer, which is to me a huge positive. They also show a lot more CLARITY and DETAIL as I immediately heard things in the X4 I didn't hear in the X3.
So ultimately, though the X3 were quite a smooth, wonderful IEM, the X4 entranced me with their more impressive clarity and dynamics.
However, due to its smoother nature, the X3 might be better for those that want a more laid-back earphone, as the X4, IMHO, something like a more detailed W3, while the X3 are conversely more like a less detailed W4. The X3 are definitely still more colored than the W4, which is to my ears quite neutral. I have read comparisons to the TF10, which might be reasonable, as both have a similarly liquid quality and recessed mids.
Also, as for comfort, while the X4 is definitely chunkier, I actually preferred its fit. The X3 has a straight barrel with the X4 has angled housings, which I found to grip my ears easier!
Overall I think the X4 is an interesting hybrid of the best characteristics of the W3/W4, while the X3 is for those that like their IEMs fun but smoother and darker, while the X4 is brighter, more detailed but perhaps more fatiguing and less forgiving of bad recordings/encodings. But I may end up picking up the X3 anyways, so I may post updated impressions of both if I do!
But to summarize, to my ears:
The X3 is more colored/dark, good bass/treble, less extension, recessed mids, non-fatiguing...
The X4 is colored, warm, good extension, more forward mids, slightly more bass impact, more airy, with a "live" sound like the W4...