If he ordered them with different branding they are not the "same". It's a matter of semantics. Maybe he isn't lying but not completely honest. It worries me that the user who said he bought the the 55 Classic and really praised them is now banned and has this statement under his user name...

  This company seems to sell them under their own brand name: http://www.mezeheadphones.com/ Sadly the prices are a bit steeper than the ones mrenards mentioned.

Sorry, I had some problems with the javascript WYSIWYG editor and posted a duplicate.

Has Meze OEMed Esmooth headphones?   The Meze 88 Classics: 299 Dollar http://www.mezeheadphones.com/meze88classics.html seem to be quite similar (IMO almost identical) to the Esmooth ES-880EB: 45 Dollar http://www.woodheadphones.com/product/es-880eb-ebony-wood-around-ear-headphones...