Now you're just being mean.
Besides -- everyone knows Keurig is the Schiit Audio of the coffee world. They are disrupters and set the home coffee brewer market on its heels by providing innovative and value priced hot beverage single serve and carafe brewing systems. They aren't trying to get everyone to LIKE their Schiitty coffee -- their goal is to have a number of passionate people (that number being somewhere between everyone and no one) LOVE their Schiitty brew systems and coffee.
<queue the Star Spangled Banner.>
I for one embrace and LOVE Keurig's Schiitty brew system and coffee!! It's thinking outside the box and Schiitty innovation that will make America Great Again! (If it ever actually stopped being great.)
Note: Keurig is the company Jason and Mike would have started if they drank coffee instead of Redbull with a Whisky/Whiskey chaser in the mornings.