obsidyen
Headphoneus Supremus
My question is: "do they think famous online music stores or average users will start using this over FLAC?"
I don't think so. FLAC takes about 99.7% of high-res music files on the earth.
They can't do much about this.
Flac can be MQA encoded. MQA is not a file format, it's a audio-encoding process applied at mastering. It's not a question of online music stores or average users using it, it's a question of whether they can persuade record labels to use it.