- Joined
- Jun 13, 2016
- Posts
- 801
- Likes
- 1,609
Not necessarily. The $20 dynamic drivered BlitzWolf ES1 is extremely flat with nothing more than a few simple mods.
Ask @groucho69 or @Otto Motor how they like theirs.
The issue isn’t cost or difficulty. It’s that only an extremely small segment of people want flat tuning.
Imagine you are going to make a new IEM. You want to sell as many as possible because more units=lower scaled cost and more sales=more profit.
I have a choice.
1. I could make a popular v shaped tune and sell 5000 units. In the past I’ve done v shaped models, and they all sell out.
2. I could make a flat tune.
So let’s say I go with the flat tune.
Well, the 1st 100 units out the door to typical reviewers end up getting get flamed on social media and YouTube reviews because they “have no bass”. So your sales halt.
Eventually, a handful of HeadFi type people go ahead and are willing to be guinea pigs. Low and behold they find out it’s a hidden gem for flat tuning. So they spread the word.
Well, only a certain % of audiophiles want flat tuning. But let’s say 500 people buy it. Wow that’s a lot! Well, not to the company, because they have 4400 boat anchors sitting in a warehouse gathering dust.
Now you’re the earphone company again. You want to come out with a 2nd IEM. The flat tuning model was not a great seller as you only sold a fraction of the supply. But the v shape always sells out.
Which would you develop?
See the problem?
Well, obviously this will be the case for companies that only turn a profit using the economy of scale (such as pretty much all Chi-Fi companies). You can see western brands pulling off successful "neutral/flat" IEMs because they sell them in limited production runs and with a large margin of profit per unit. See the Massdrop x Nuforce EDC and EDC3 as some examples.