- Comparing Bifrost to Tidal. The same way one can compare Bifrost to Starbucks. How much much money do they spend on coffee per year? That's irrelevant in this conversation - it has nothing to do with DACs. Person who has a Tidal subscription will most likely not cancel it to buy/upgrade Schiit DAC.
Viewed in total cost of dollars - both software and hardware. Neither a Multi-Modi nor a Bifrost does not drink starbucks - it drinks software, either physical or streamed. If one is willing to spend x$ on hardware, what is the relative x$ of software and the hobby as a whole. Starbuck's is irrelevant - physical media and streamed media is NOT.
You are essentially comparing a piece of hardware to a subscription service, which is not a like to like comparison. From that perspective, comparing Tidal to Starbucks is not a bad comparison. Very different things, but similar in the sense that both are consumables that must be purchased over and over again. Hardware is completely different.
I understand that from your perspective, the dolby upgrades of the world have consumers upgrading their hardware on almost a subscription type basis anyways, so why not make that comparison? But when I watched a video of you talking about that, you weren't so hot on having to suck up to dolby, were you? But that's essentially what you're saying here. You want someone to buy a product and continually send it to you for upgrades ($). Of course nobody wants you to stop making products or upgrades, we all want bigger and better and faster!
But the real reason that the bifrost makes sense from schiit's perspective, is that it keeps the money in house. If you buy a modi multibit and you sell it to later buy something else from schiit, some of the money changing hands hasn't been given to schiit. If you buy a bifrost and continually upgrade it, the only entity you give money to is schiit. The only benefit to schiit of going the modi route is that it's maybe another piece of schiit hardware in the hands of a consumer, improving brand recognition and loyalty.
So I understand. And I understand that the bifrost will one day be capable of sound far better than the mimby. But not only is the mimby still a better buy for the consumer, but we as the consumer are not guaranteed a single penny of extra worth of the bifrost. You say you will come out with these upgrades, and you almost certainly will, but we are not guaranteed that. Again, strictly from a business perspective, you always have to evaluate your upgrade paths. You have to take all these things into consideration.
So in my opinion, the only people that should buy bifrosts are people who will definitely want to upgrade later, do not plan on moving up to another schiit dac (gumby/yggy/future dac), and most importantly, are schiit fanboys who want to make sure that schiit makes as much money off of them as possible. Undoubtedly many will fall into this last category, but for most of us who like schiit purely on a value of their products basis, the mimby is such a better buy that the bifrost is entirely out of the question.