This happens to me all the time (I go to UH where on average I will see around 30-40 pairs of beats on campus a day, so a lot of Beats support)
I must admit... I used to be one of those people who thought beats were the be all end all :O :O But when you think about it someone mentioned that the 4 main headphones are Beats, Sony, Bose, and Skull candy and this is true, not a lot of places (in Hawaii at least) allow you to hear the headphones so the only ones you hear are these 4 brands and I must say that Beats beat all of them (when I say Sony I mean the super cheap Sony IEMs like the 5-20 dollar range) and since they
are featured at the Apple store people can actually try them unlike most other headphones sold around here.
Background: I used to own Skull candy (Skullcrushers) and thought they were awesome (This was from stepping up from the 4 dollar jelly earphones.) Reason I got em was cause they sounded way better than my super cheap POS "IEM" Then 2 months later they break (plastic snapped and one of the cans stopped working)
Back to 4 dollar IEM and faith in headphones crushed
Then I hear the Bose and I think they're AWESOME!! But alas... no money
Then later I hear Beats and I am in LOVEE I go to the Apple store sometimes just to listen to em on my iPod :xSaving money to buy some Beats but they're just too dang expensive.
Epiphany: I go to Japan and what happens? They have WALLS of headphones out of package ready to be plugged into your iPod to test out. So where do I go? Straight for the Beats! Then the Bose, Then for the heck of it I heard of sennheiser so I try out the 558s...THESE KILL THE BEATS! I can imagine the price tag is probably in the 600 dollar range... Then I see it's only around $150~
Anyway I tried out a bunch of other headphones from Sennheiser, AT, Shure and I realize that 300-400 dollar Beats are just a waste of money. I still think they're okay, but as time went on I don't care for bass heavy music anymore so Beats are just okay... But the performance is nowhere near 300 dollars worth.
I realize that the whole reason that they are so popular is cause they are one of the few headphones that I could actually try in Hawaii and because of that my reference point was some 10 dollar Sony IEM or the 4 dollar jellies, and compared to those the Beats KILL them.
currently own ATH XS5 which I actually got for $40 in Japan due to my lack of funding, otherwise would have gotten the 558 (sidenote Getting Shure 940's soon
) Even though I still think, for my music, these crush any skull candies and can compete with beats for 1/7 the price I understand why people like Beats so much. They can actually test them and hear how much better they are than super cheap bad IEMs.
TL;DR: I used to love beats cause they were the only thing I heard other than my cheap 4 dollar IEM. Went to Japan heard some 558's saw price tag realized beats are a waste of money. People mainly like Beats it seem cause they have no idea what good headphones sound like/cost and Beats are their only reference point to what decent headphones sound like.