Brand loyalty is something that bugs me, people assume that beacuse X company once made the best X product then all their other products must be the best too.
Sony are the biggest target for this attitude, I have to constantly explain to people that just because something has Sony written on it somewhere - it doesn't instantly make it the best.
Televisions are a great example, people look at me blankly when I tell them I have a Loewe. They also look at me blankly when I tell them I have Beyerdynamic headphones and they look at me blankly when I tell them I have a Plextor burner. Then they sprout off how they saw the latest 'top of the range' Sony thingumyjig at their local mass-market consumer store and how it was amazing.
Then they see my TV or listen to my headphones and it's like opening a door to a whole new world for them - the world of alternatives to huge mass-market brand names...
I love spreading the gospel of wider choice
Here's some quotes I've endured;
"Sennheiser? never heard of them, I have a pair of Sony MDR-V700DJ headphones and they're the BEST!!!!!!!!!"
"Parasound? who are they.. I got the BEST Sony amp on the market, the guy at the shop told me it was top-of-the-range" (I then told him about Krell "it's HOW BIG?" (I hear that a lot))
I'm currently in the process of educating a couple of people in regards to why someone would spend $500 on headphones when the earbuds that come with their Sony MD player sound "awesome". Wish me luck!