I usually put off by "reserve prices", that's why I never put one on when I am selling my stuff.
But of course, if it's expensive stuff and it's not very popular item, maybe you might wanna put reserve price just in case only 1 person was interested and he/she got it at the 1st bid.
Basically, if you are confident with your item, don't have to make a reserve price. And for starting bid, again, don't put a high ones, since it will make its way up there by itself if it's popular enough.
I always put my item starting at $1 on most occassions, just to stimulate some initial bids.
Putting pictures and other features of course will make it more appealing but watch it since most of them are not free.
Make sure you see how much the total cost to list the item before submitting it. You don't wanna pay $10 or so for listing an item that cost you like 30 bucks.
What else... yeah, and eBay takes commission out of your final sale price, so have that in mind as well. And just charge delivery fees as it is, don't try to make money out of delivery fee, you'll get an unhappy buyer.
Forgot one more thing, if you are only planning to sell it within your own country, try make the listing end on a good time. (eg. evening or weekend afternoon), not some 3 AM in the morning when nobody really awake.
Because really, most of the bids are happening around last minutes, so you'll want a right timing (busy traffic time) for the bid to end.