Audiophile Companies REALLY Love Mythology-Based Product Naming
Mar 7, 2021 at 3:34 PM Thread Starter Post #1 of 3

qboogie

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*Migrating this from the general discussion area*

Has anyone else noticed the trend of naming countless gear and products after Greek/Roman/Norse mythology, and when those are exhausted, they start picking terms from the classic literature (even Tolkien) and powerful historical figures.

Off the top of my head I can recall

Schiit's products - Loki, Ragnarok, Magnius, Lyr, Mjolnir, etc
Norne - Draug, Vykari
Satin Audio - Olympus series, Titan series, Athena, Chimera, Medusa, Zeus, Hyperion, Cleopatra, too many to name
Effect audio - Eros, Ares, Thor, Leonidas
Eletech - Iliad, Socrates, Plato
Kennerton - Thror, Wodan, Vali, Gjallahorn, Magni
Vision ears - Elysium
Empire ears - Valkyrie

Noticeably not a lot of love for Hindu or Egyptian mythology.

I'm waiting on some upstart company to start referencing Neil Gaiman or George R.R. Martin.

Imagine the Noble Audio - Drogo, with the IEM shell embedded with specks of sand and horsehair, covered in melted gold and a water resistant rating of IP22, which is equal to that of an electric socket.
 
Mar 8, 2021 at 1:57 PM Post #2 of 3
yeah this trend is so dorky lol

i just stick with SONY and STAX with their nice alphanumeric naming schemes (even if it sometimes gets confusing)
 
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Mar 8, 2021 at 8:40 PM Post #3 of 3
yeah this trend is so dorky lol

i just stick with SONY and STAX with their nice alphanumeric naming schemes (even if it sometimes gets confusingi th
Campfire has a cool scheme of naming their products, but come to think about it, it was still somewhat based in Roman mythology (Jupiter, andromeda, etc) and later more astronomical
 

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