TL;DR: Simplify your product lines
The complexity around branding/naming across models for a lot of these brands is absolutely wild and, I dare say, actually hurts the bottom line. I'm actively looking for a solid dac/amp stack or combo and the amount of mental labor required to figure out what's what is hilarious. Schiit is guilty of it but I think SMSL takes the cake. There are so many product lines and model numbers it's dizzying. This is by no means a ding against their products. Lots of them are highly regarded, but man it's a messy landscape.
The complexity around branding/naming across models for a lot of these brands is absolutely wild and, I dare say, actually hurts the bottom line. I'm actively looking for a solid dac/amp stack or combo and the amount of mental labor required to figure out what's what is hilarious. Schiit is guilty of it but I think SMSL takes the cake. There are so many product lines and model numbers it's dizzying. This is by no means a ding against their products. Lots of them are highly regarded, but man it's a messy landscape.
