IMHO The reason why Bose and Beats are disrespected in these forums are because they focus on "boom and sizzle", the kind of V shaped sound signature that mainstream audiences (non audiophile) find pleasing.  I think that those of us who spend time and energy on sound appreciate a higher level...

My theory is that there is a certain amount of education of the ears that needs to take place.  Perception is not absolute.  It's like developing an appreciation for wine.  When you first drink wine you notice large differences- whether a wine is sweet, dry, tannic or acidic, but after a while...