It just popped up for me, and yeah, I have some comments:
The biggie first: Coby but not AKG? Seriously???
They didn't ask a question they should have: how much have you spent on headphones and such in the
past 6 months? If they'd done that, they'd know why they should discount my answer that I probably won't be spending much in the
next six. Bad timing.
Other missing options they should have had: Google+ is my primary social network, and I get most of my product advice from reviews on merchant sites.
The question about what percentage of purchases I made online sent me running in confusion to my personal finance application, and in the end I still had to make a wild guess. I hope whoever is reading the tea leaves at the bottom of this particular cup isn't hoping for enlightenment.
The key problem is that they didn't define what they meant by "purchases," and I think that's going to hurt the results. I suspect what they wanted to know is percent of disposable income, but it could have been interpreted as, well, "purchases," which is "the action of buying something" in my dictionary. That means I have to count my home, car, food, etc. which will skew the results to "offline" for everyone thinking the same way.
What they clearly wanted to know is how effective online advertisement for shiny things would be, but I think they're going to be mislead by the survey results. They'll have a hash of answers, some from literalists like me and some from those who are going to answer the question they
thought was being asked. You can pull this sort of thing apart with statistics, but you have to have a lot of data points to do that, and a willingness to use ANOVA in anger.
