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This is going to sound rude but the Heir logo looks like someone's cousin did it and the company brass were just like "yeaaaa that looks awesome!"
Actually my mother had a large part in it the logo. She tried to hand mock it together, as a former artist she did every thing from oils, charcols, to even pottery... The thing is, her ability to do art slowly dwindled as her essential tremor it became worse over time. Eventually, she could no longer sign her name. Her DBS surgery was done two days ago, from my dad's reports, she is recovering well.
I was rather proud of that logo as a bit of her was in that logo.
To further the explanation of the logo.... (Truth is I should write a book about this experience) When Heir Audio began, it was began with little money, and on the scale of things, some would say it was began with no money. Just a closet for a lab, old dusty tools that I dare say were nicked from a "lost and found" bin and we didn't even have a microscope in the lab at the time.
In fact about the first 20 CIEMs were built in a bathroom, as the bathroom would contain the dust, and a small space heater was adequate to keep the room warm.
But in relation to the logo, we did not have a laser machine, as at the time the cost was too high for one. But we felt we could afford a vinyl cutter. (Essentially vinyl cutters make "stickers.") Thus we were subject to the restrictions as to what a vinyl cutter could do, which isn't much. Also keep in mind, the logo will be placed on a surface area not much bigger than the size of a jelly bean, it is difficult for a vinyl cutter to make small intricate cuts, a laser can do a better job, but even it has limitations.
So, the logo was born, from the hands of a disabled mother, from the restrictions of a small bank account, and from a Head Fier that dared to follow his dreams.
Wizard
