Marketplace angst,
It's now easy to imagine the headphone electronics manufacturers are having their "Hair on fire" over this new release.
How many sales just got lost to the lads in Schiit Land?
The Schiit Team players would all get hits and score, well, ok but now they're knocken em outa the Park on the first or second pitch!, good lord!
Over 2014 you couldn't go to a headphone meet, anywhere on this Planet, without seeing lotsa Schiit stuff, this new M2&M2 Uber stuff already has everyone talking excitedly, phew.
For 2015 Q1, they have a range of : $200pairs to $4,000pairs -- a 20:1 price spread from the lowest to highest , they're building their very own Escalator, all of em are pretty hot products in the marketplace! They're starting to "own" the field!
Will Alex Martin be able to keep up? How much can 10,000 sq.ft. produce in one week? How many balls can be kept in the air at one time? Schiit is supposed to be a Start-up for cristsake!, when are the growing pains gonna start slowing these guys down a bit and give everyone else a breather?
I talk to people all over the world, for my work and my music hobby. The sense I get from these international headphone people is that Schiit is a "safe" purchase. Safe? Yes, safe, they feel it's a safe bet to buy any of the Schiit products. How in the world did Sir Jason and Professor Mike accomplish this?, they don't travel to any of these far-off places, they don't have a Sales & Marketing Arm in any of these places, yet nearly every headphone person, anywhere you can go will already know about Schiit and quote a Product Name like Lyr or Asgard or Magni or any of the Schiit product line. They don't even do little video skits like Tyll Hertsen does for all his discussions.
I'm glad that I don't have to compete against these guys or guys like them, they make Honda and Toyota look easy to sell against.
All the best to the guys at Schiit,
Tony in Michigan