4DThinker
100+ Head-Fier
- Joined
- May 24, 2010
- Posts
- 319
- Likes
- 12
If my college students are any measure of the demand for music players then the industry in general doesn't have to worry. 50% of the time I've needed to talk to a student this semester I've had to tap them on the shoulder to get their attention and take at least one earbud out of an ear. That is up from about 30% last semester. Yes, a few are listening to media on their phones. Many have an iPod Touch in their pocket. 50% or so still carry some form of WiFi-less MP3 player usually an old iPod or a Sansa something. I see the draw of smartphones/Touch devices as email and texting is their second most common distraction, with a little quick web search coming in a distant third. The big screen and ability to view email attachments is a big reason to have a big screen in one's pocket or purse.
So I don't see the consumption of music dying down. That single-function MP3 player died when Apple added video to an iPod several years ago.
So I don't see the consumption of music dying down. That single-function MP3 player died when Apple added video to an iPod several years ago.