My bet is that this will be at least AK320 level money.
Fact is there's no shortage of summit-fi buyers dropping big cash on the pricey AK380 despite all the noise about it being absurdly priced. I've also seen and met many Sony Just Ear owners turning their nose on the ZX2 and instead buy AK flagships - all of which (240/320/380) are more expensive than the ZX2. When you see photos of
meets where 3 pairs of Just Ears are all coupled to AK players, and an entire
community of your most high end/big spender portable customers where some 90% of them are using AK you just can't ignore that. Sony is aware of that situation and most definitely kicking themselves for losing what should be faithful owners to a rival company and all the associated halo effect and word of mouth marketing on their brand, with the insult that they were wrong to bet on some sane price/performance ratio and completely misjudged how big the audiophile desire to chase that last bit of perceived quality difference out of these devices - regardless of price - is. Sony will pull no stops and will throw every last bit of their technological know-how (and marketing muscle) into this DAP to get people to say this DAP is better than AK in SQ and is equally luxurious (you don't discount luxurious goods - the higher price is actual a status symbol!) while worrying about prices later when the evidence of spending pattern is just so obvious and in their face.