Argo Duck
Formerly known as "AiDee"
- Joined
- Nov 6, 2007
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snip... I believe that the differences we hear are based at least as much on our expectations as on our ears. Humans are kind of hard wired to experience what we expect to experience.
...snip...
2. The Monster Cable effect. For a long time one aspect of my job was either selling Monster Cable or teaching others to do so. There is considerable doubt as to whether speaker wires and patch cords make an audible difference. So after selling a $100 patch cord I always expected a good percentage of the buyers to return them saying they could not hear a difference. It almost never happened. After buying into the Monster concept and spending the money they DID hear a difference. I hear the difference too. But whether the benefits I hear are based on my ears or my expectations...I am not so sure, and perhaps it does not matter.
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I promise my next post will be totally on topic about my Joty...which i absolutely love.
Good post. But on the off-topic(!) topic of 'expectation bias', this is a complex, multi-part construct. Btw, this is off topic and most may wish to skip it.
I'm by no means expert on this specifically, but two aspects I've used directly in my psych labs in years past are: ambiguous stimuli; cognitive priming.
The first concerns sense data right at the threshold of our perception. A suitable instrument would reliably pick the signal, but we can't (reliably). Thus we might end up calling A better than B half the time, and B better than A the other half. Which in a blind test would report as "no difference". What's the punchline? Well, here indeed contextual factors come into play and may influence one to - for example - hear or not hear a difference strongly in one direction or the other.
The second though concerns activation of long-term memory structures once 'primed' with a suitable stimulus. Talking about words, the word "blue" might prime us to associations such as "Sky", "sad", "Miles Davis" etc. In cognitive testing, this priming is reflected in faster responses. The take home message? Being primed doesn't mean one sees/hears/tastes/whatever things that aren't there. However, it would focus attention on primed rather than unprimed aspects. For example, the 'good' features of Monster's cable ("hear a difference"?!) rather than its 'bad' ones (price? :eek.
Of course the two effects - ambiguity and priming - can interact. No doubt the same with other components of expectation (money spent == reduction of cognitive dissonance etc). It gets messier from here...
Just a follow-up comment and my last word on the subject. On topic, I definitely see a Joti in my future