So, I produced the Angstrom 200 HED (Home Entertainment Director) all digital surround sound decoder/stereo D/A converter. It had such an easy to use UI that you could set up the unit intuitively, all digital pro-logic decoding, and was by far and away the best sounding unit on the market. It won design awards, was amazingly well reviewed, and was ready for sale.
Some comments on this:
1. The first review of the Angstrom 200 actually had a final line that read, "
Run, don't walk, and get yourself an Angstrom 200." Or something very similar--relying on memory here.
2. I was involved in Angstrom only peripherally—Centric did their advertising, and I did the industrial design and UI work. This was one of the last home theater products without an on-screen display, so the UI was actually a fairly old-skool affair of buttons and LEDs...but, as Mike said, it was very, very easy to use.*
3. The Angstrom 200 also has the distinction of being the first upgradable surround processor/AV preamp--an ethos that Mike brought along from Theta. Some other manufacturers followed suit, but Angstrom was the first. The problem was that with rapidly changing video and audio formats, upgradability became much more difficult. Ask current manufacturers how they feel about the 170 Dolby/DTS standards and the ongoing HDMI changes and you'll get a lot of groans. This was worse--we went from analog audio, to RF-modulated digital, to digital, to HDMI, during the "Angstrom years."
*One of my ongoing pet peeves (read: thermonuclear anger) about A/V is the complete insanity of their remote and onscreen UIs. It is simply inexcusable to give someone a remote control with 120 buttons on it (or a screen with 4 levels of menus) and expect anything other than frustration and angst. It is NOT hard to get this crap right.
I probably shared the experience of changing two screened legends on a Sumo product and reducing customer inquiries by an order of magnitude (specially, changing the "Monitor" and "Input" knobs to "Record From" and "Listen To"), but I also did the Angstrom remote control. Which, of course, was delivered to us as a prototype containing the typical grid of same-size buttons, about 40 of them, if I remember correctly. Sensible crap like different sized buttons were out of the question). So what did I do? I looked at what functions an owner would most rely on--volume, input select, mode select--and prioritized them over everything else. I looked at where my thumb would fall when holding it. I considered that most home theaters would be dark, and we couldn't do backlit buttons, so I color-blocked the important buttons. Then
I had them rip every other button off the faceplate, so that things were logically ordered. Simple. This really isn't difficult.
And this is what it looked like:
Art? No. Functional? Yes. Easy to use? Look at a Sony remote from that time.
Note: the Apple remote is a frigging wonder of manufacturing. Take a look at one sometime, and consider how it has to be made.