Denim
500+ Head-Fier
- Joined
- Mar 4, 2006
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This goes back a long ways, but I always thought of the Bee Gee's as selling out. They began as Rock (didn't they do "Lonely Nights"?"), then switched to Disco when it was popular. In reality, they probably adjusted their style to remain firmly in the center of Pop music.
In contrast, it surprised the hell out of me when Cadillac started using Led Zep songs in their comercials. The old Caddy image never would have stood for it. It took me awhile, but finally came to the conclusion that their target audience had new taste and they were keeping in step with them. I didn't consider this a sell out, but a marketing adjustment.
So why do I see a band (that's really a company) being a sell out when they try to stay current with the times, but it's OK for a company to make the same adjustments? Could it be the band is more personal because we see their faces and a company (such as Cadillac) is only seen through their commercials?
In contrast, it surprised the hell out of me when Cadillac started using Led Zep songs in their comercials. The old Caddy image never would have stood for it. It took me awhile, but finally came to the conclusion that their target audience had new taste and they were keeping in step with them. I didn't consider this a sell out, but a marketing adjustment.
So why do I see a band (that's really a company) being a sell out when they try to stay current with the times, but it's OK for a company to make the same adjustments? Could it be the band is more personal because we see their faces and a company (such as Cadillac) is only seen through their commercials?