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Originally Posted by ayres /img/forum/go_quote.gif
alessandro's response seems typical. i find the grado response more interesting. the signature of grados and alessandros are obviously not the same, so why does grado feel compelled to give that boilerplate? are they expecting grados to be more easily purchased in the US and therefore, assuming you are in the US, bet that you will follow the more easily purchased product? hmmm... that could be an underestimation of audiophilia.
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I got a different reading.
Grado is the one being up-front. Allessandro is the one dodging the question. Then again, it's in each company's best interest to answer as it has. Grado wins, whether you buy from one of its authorized dealers, or through Allessandro. Grado doesn't have a retail store. It makes the headphones, then relies on others to sell them. It obviously has some kind of agreement with the dealers because none of them sell below MSRP. I've never seen a company sell any Grados at cost, or some other discount, the way retailers frequently do with other products. Allessandro is the exception to Grado's normal distribution network of selling its name brand through dealers. Allessandro gets to put its name on the product. Its entry-level MS1 is also $50 cheaper than the SR-125.
It's in Grado's interest to acknowledge that an Allessandro is a Grado under a different name. If you buy the Allessandro, Grado gets as enriched as if you bought a Grado from a different dealer. As long as you're buying Grado, Grado is happy.
But for Allessandro, it's in their interest to keep mum. If an Allessandro is the same as a Grado, you don't need to buy from them. There are probably closer vendors through whom to scratch your Grado itch. The only reason to buy directly from Allessandro is to get something better, which Allessandro can't argue (without damaging Grado's relationship with all of its other dealers). Allessandro's smartest play is to avoid answering the question and let you assume that Allessandro is better. After all, if it's a Grado, it can't be less, but if Allessandro is marketing its version of a Grado, that distinction gives its products a certain mystique. Allessandro can't capitalize on this mystique by raising its prices but it can certainly sell more units by letting you think you got the deal of a lifetime: a better Grado for the same price.
But if Allessandro knows more about making headphones than Grado, why is Allessandro buying from Grado and not the other way around?