I kind of understand the trepidation given that we in the US have been so spoiled by Amazon.
But all the talk about Aviot being a gamble does not make sense to me. They are a young Japanese company who have a clear
Mission statement that happens to be very Japan-focused. Given the value of what they are offering I imagine the price could easily go up, especially if they started to add more marketing to the margins. If you buy it directly from them I have no doubt they will stand behind their product. This is not some unknown concern on AliExpress.
Meanwhile I don't know about you guys but for all the TWS I've ever bought, only one, the Devialet Gemini, ever needed warranty service. All the others, including the Audio Technica bought for 240+shipping from Japan, follow the exact same TWS lifespan for me, meaning eventually into a drawer somewhere.
As for the Devialet Gemini. I paid $300 for those and they were great at the time, but the not the value-difference that the ZX1 is. Devialet's release happened to be a trainwreck while Aviot pulled off a more ambitious product launch without a hitch. I have not heard one bad report about them yet. So what's not to like?