Custom iem or ciem - something from the ground up as it were from whatever company you choose, Cosmic Ears, JH Audio, Ultimate Ears, Unique Melody and so on and so forth.
Custom Tips are just that, Tips that you put on the end of certain universals replacing the stock tips that came with it. As the prices of customs have fallen over the years these seem to have fallen out of favour. The most common ones seem to be Etymotic with their connection to acs. In theory this should be the best of both worlds. Also as some iems use the same type of nozzle you could in theory use the tip on more than one type of iem.
Reshell is where you send in your impressions and your favourite (normally BA or balanced armature) iems and the company you choose take the guts and turn them into customs. The advantage of this is that you are familiar with the type of sound so know what to expect. The downside is that that sound signature might be changed a bit due to the placement. Not every company offers this service.