which could be exactly what some people want and look for
i have plenty of friends who dump 2 grand and up on like 4 or 5 15 inch subs in their car where you cant even hear anything but the bass and they love it, beats provide something comparable in headphone form
is it possible that some people only buy beats because they're misinformed or didnt do enough research into headphones that would better suit them at lower cost? yes, probably
but its also possble that some people would hear every multihundred or thousand dollar set of cans on the market and still prefer beats, those people exist, to some, only the way the headphones look is important and thats fine to with me, its their money to spend or burn, what they listen to and on what doesnt affect my enjoyment and it shouldnt affect yours