I hadn't seen your post, BuFFys, and had sent an email for clarification. It was confirmed that yes, if you order any of the products (namely the NFB-12) before January 1st, it will be shipped by January 28th at the latest. After the 1st, you can still order their products, but they will not be done in time to be shipped out before the festival (I guess they're really backed up!). Since they don't get back to the office until after the 10th of February, estimated shipping will be delayed until the 15th at the earliest (which makes any January-orders a pre-order). Because of that delay, some of their products will have a small discount.
I'm not sure how obvious that was to everyone else when they first read it, but I hope that clears up anyone else's queries about the message.
I myself still cannot decide if I'm patient enough to get the discount, or if I should just order it tonight and end my indecision...