Ok... so on a Sony Store, tried the Z7s... pretty good sounding to my ears. They actually kind of reminded me of bassier MrSpeakers Alpha Dogs with less bite up top! Very comfortable, very nice looking, premium feel definitely. But I was actually surprised by the Sony Mdr-xb950s... I know I know, for the money they kind of had the same profile but the XBs are muffled with the mids definitely recessed not the same clarity, etc. Still, IMO, the XBs are definitely worth $100 bucks, but somehow I can't say the same for the Z7s. Anyway, those were just first impressions, hopefully I will spend more time with the Z7s soon.