Originally Posted by DefQon
Originally Posted by Han Bao Quan
"Asgard and Bifrost murder the Modi and Magni", whatever that means. I'm tempted to pick one up myself just to see how they would sound.
Of course it would, it will be a poor marketing strategy to make something cheaper and more powerful then your higher-end offerings.
Actually, not necessarily. Clearly, all 4 products are being sold at some particular profit margin. If the new super cheap products were just as good as the expensive ones, then they would sell far better, since they would take market share away from other makers. The total profit could be more.
For example, if the net profit on one Asgard is 3 times the net profit on a Magni (just a guess), then if they sold 10 times as many Magni's, then they would make more money selling Magni's than Asgards - even if they no longer could sell Asgards because the Magni was considered just as good.
So, I think that in the below $1000 price range, the prices are really based on the costs, rather than pricing based on sound quality, in other words it is unlikely that they said "this Asgard sounds as good as other $250 amps, so that is our price".