Brandenburg Labs
www.brandenburg-labs.com, developer of realistic immersive audio for headphones founded by Prof. Dr.-Ing. Karlheinz Brandenburg, co-inventor of the MP3 format, announced today that it will be introducing the first truly immersive audio experience, the Brandenburg Labs Audio Augmented Reality Headphone System, at CES 2024. The new system provides a whole new level of performance with never-before-heard immersive experiences for listeners. The Audio AR System makes it possible to recreate real acoustic environments via headphones for a new, realistic listening experience where virtual sound is seamlessly integrated into the lives of users, bridging the gap between the real and digital worlds. This is the first time a system with this level of immersion has ever been shown at a Consumer Electronics Show.
Brandenburg Labs creates this perfect auditory illusion via headphones. This allows listeners to perceive digital sounds just like real sounds, revolutionizing how sound over headphones is consumed. The system will be demoed at CES 2024 with a listening comparison between real loudspeakers and the virtual version of the loudspeakers played back over the Brandenburg Labs Audio AR headphone system. Listeners will immerse themselves in spatial audio music to explore the acoustic environment and experience how the sound adapts dynamically while they move.
“After co-creating the MP3 audio standard, there was always this question: ‘How can we get better audio quality over headphones for a more realistic spatial experience to sound similar to real-world situations?’” said Dr. Karlheinz Brandenburg, CEO, Brandenburg Labs. “Using our research from renowned institutions, including the Technische Universität Ilmenau and the Fraunhofer Institute for Digital Media Technology, where we created concepts like Personalized Auditory Realities (PARty) and studied how the brain works when listening to sounds, we created this system that gives you a true sense of spatial sound via headphones better than anything else you have ever heard. Brandenburg Labs’ immersive audio solution has the potential to disrupt technology and change the way digital media applications are experienced.”
PARty is a concept for an intelligent wearable, which will help users create their own personalized auditory reality to reduce interfering background noise and increase the volume of the sound source that the user is currently focused on. Virtual sound sources will be naturally placed in the user’s hearing environment so that the user experiences the feeling of real spatial sound.
