Ahhh yes, but this is where you're making a mistake IMO. To get people to pre-order, and to hype the product, you need to give the end user something for their "risk". If you had offered free shipping w/ the pre-order price then the risk is rewarded because of the ultimate cost savings. By making the price almost the same (pre-orders w/ shipping vs. in stock w/ free shipping), you make people like me wait to see if V2 really is going to be better than V1. If it were that much cheaper you'd probably already have more of my money. So in this case, at least in my situation, you're making a mistake in the cost analysis.
I thought the point of pre-orders was to get the product in as many people's hands as possible as fast as possible to persuade fence sitters to buy as well. Buy maybe my lack of a business degree is hurting me here, lol.